Every year, the global toy industry converges in one place to celebrate creativity, innovation, and imagination. In 2025, the spotlight is once again on the toys exhibition in China, an internationally acclaimed event that continues to shape the future of play. Whether you’re a toy manufacturer, retailer, buyer, designer, or simply a toy enthusiast, this guide gives you everything you need to know about attending the biggest toys expo in the world.
China has long been recognized as the epicenter of toy manufacturing. With over 70% of the world’s toys being made in the country, it’s no surprise that the most significant and comprehensive toy exhibition takes place there. Beyond being a manufacturing powerhouse, China’s innovation in design, safety standards, and technology integration makes its toy industry a global leader.The China Toy Expo, hosted annually in Shanghai, is the largest international trade fair for toys and baby products in Asia. It draws over 2,000 exhibitors and 100,000 visitors from more than 130 countries. In 2025, the event is set to be bigger and more exciting than ever before.
If you're planning to attend, mark your calendar early. Hotel bookings and registration slots fill up quickly due to the scale and popularity of the event.
The China Toy Expo brings together toy makers from across the globe. You’ll find everything from plush toys, wooden toys, educational products, action figures, dolls, and games to high-tech electronic toys, AR/VR gaming devices, and STEM kits. With thousands of booths organized by product category and origin, visitors can explore an astonishing range of toys in one place.
One of the highlights of the 2025 exhibition will be the Tech Toys Pavilion, showcasing the latest trends in interactive and digital play. Expect to see AI-powered educational toys, smart robots, and augmented reality experiences that blend physical and digital play.Chinese startups and tech giants alike will unveil new products pushing the boundaries of what toys can do—from voice interaction and personalization to safe internet-connected learning experiences for children.
Though the event is hosted in China, the exhibition is truly global. Countries like Germany, Japan, South Korea, the U.S., and Italy regularly participate, with dedicated pavilions that showcase products unique to their markets. This makes it easy for buyers to source international designs and innovations while building global business connections.
This is not just an exhibition—it’s also a massive B2B networking hub. Toy retailers, wholesalers, licensors, brand owners, and sourcing agents will find this the perfect place to meet suppliers, negotiate deals, and scout new talent.There are also matchmaking programs offered by CTJPA to help buyers connect with suppliers that meet their business needs. Pre-scheduled meetings, on-site translators, and business lounges make it easy for international attendees to navigate the show effectively.
The 2025 event will feature a robust lineup of seminars and industry forums. These sessions cover key topics such as:
Industry experts, analysts, and thought leaders will share insights into where the toy market is heading, helping brands stay ahead of the curve.
This year, the exhibition will place a strong focus on green and sustainable toys. With increasing global awareness about plastic pollution and environmental impact, more toy companies are showcasing products made from recycled, biodegradable, or sustainably sourced materials.Another new feature in 2025 is the Start-up Innovation Corner, where emerging designers and small studios will display their groundbreaking ideas. This area promises fresh inspiration for companies looking to invest in the next big trend.
This exhibition is a must-attend for a wide range of professionals, including:
Even families and collectors often attend to explore unique toys, limited editions, and international designs not easily available elsewhere.
If you're in the toy business or even just passionate about the latest trends in children's entertainment and education, attending the toys exhibition in China is an unmissable experience. The 2025 China Toy Expo not only offers a glimpse into the present and future of play but also serves as a global platform for business growth, creative exploration, and industry collaboration.